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  Sponsored Content  is a powerful way to reach and build lasting relationships with professionals in the LinkedIn feed. Make the most of your campaigns with these tips for creating effective ads, using free tools, testing, and optimizing. •  Include 4-5 ads in each campaign. Campaigns with more ads usually reach more people in your target audience. For single image ad and video ad formats, you can create up to 5 ads at one time by uploading or selecting 5 images or videos in the media library during campaign creation. •  Write ad headlines that are under 150 characters. Concise headlines lead to more engagement. •  Keep descriptive copy under 70 characters. Note that anything over 100 characters could be truncated on desktop. •  Embed larger images instead of standard thumbnails. An image size of 1200 x 627 pixels is recommended. Content with larger visuals tend to get up to 38% higher CTR (click-through rates). •  Feature a clear CTA (call to action), so your audience knows how to ac

  Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in  2.29 billion  daily active users . It’s not all vacation pics and humblebrags either. For  53.2% of internet users ages 16-24 , social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least  once a week . Truth time: You need to be on Facebook. Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services. Facebook marketing tactics can include: Organic text, photo, or video content Paid, or “boosted,” text, photo, or video content Facebook Stories and Reels Facebook ads Facebook Groups Contests and giveaways Facebook Messenger chatbots or auto-responders Influencer marketing campaigns

  Everyone watches YouTube. Over   75% of Americans   age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to succeed. Create a YouTube marketing strategy in 10 steps Step 1: Create a YouTube channel for your business Step 2: Learn about your audience Step 3: Research your competition Step 4: Learn from your favorite channels Step 5: Optimize your videos to get views Step 6: Upload and schedule your videos Step 7: Optimize your channel to attract followers Step 8: Try YouTube advertising Step 9: Try influencer marketing Step 10: Analyze and adapt

  What is paid social media? Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. The amount of money spent on paid social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on this pay-to-play promo, it’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. The advantage to paying for this type of value? Speed to market, campaign sustainability, and good old fashioned message frequency.

  1. Create  and verify  your Google Business Profile 2. Get a website 3. Implement  search engine optimization 4. Create a business blog 5. Share your content

  Online marketing tools are a great topic you can tackle in your blogs. This is a broad topic, and there are so many tools you can write about. You can also write How-to guides that discuss their functions and benefits. Top 5 CMR Tools In the Market The Best Google Business Tools How to Use Google Analytics

Marketing on social media is a great way to interact with customers and increase your product saturation. It’s very popular amongst businesses. This can be a great topic to attract a reader to your blog. How to Master Social Media Marketing Five Things to Avoid in Social Media Marketing How to Use Instagram’s Hashtag Filter to Promote Your Brand  

  Digital advertising uses various forms of electronic media, such as websites, search engines, and social media. These are ways to attract customers and increase the popularity of the business or its products and services. When writing about digital advertising, try to mention some strategies used in digital advertising, for instance, Cost per Click (CPC) or Cost per Acquisition (CPA) for Search Engine Marketing (SEM), etc. Here are ten ways to build a successful advertising company A Guide to Using Pay-Per-Click Advertising Basics of Digital Advertising

  Marketing in the digital age refers to the sale and distribution of ideas, brands, products, and services through electronic means. This attracts, retains, and satisfies customers, influences consumers’ purchase decisions, and increases sales. Digital marketing is an essential part of a variety of business marketing strategies. It is often used with traditional marketing methods to bring visibility, credibility, and complexity to a company’s marketing efforts.