Himalayan

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  It was a beautiful sunny day in February at Fagu in Himachal Pradesh. Chhavi and I had a leisurely breakfast at the Himalayan Shire lawns. All I wanted after that was to sit down and doze off in the sun. These days I perpetually feel tired and that day was no exception.     But Rishabh, who owns  the Himalayan Shire  proposed a small hike on this beautiful day. Chhavi was instantly hooked. I was hesitant. My hiking days seem to be behind me. These days, I have to remind myself that I was someone who did the  Everest Base Camp trek  successfully. After a minor internal struggle, I too agreed to go on the hike and I am glad I did.
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Paid Social Media: Worth The Investment?

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What is paid social media?

Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience.

The amount of money spent on paid social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on this pay-to-play promo, it’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses.

Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. The advantage to paying for this type of value? Speed to market, campaign sustainability, and good old fashioned message frequency.

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