Linkedin Sponsored Content
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Sponsored Content is a powerful way to reach and build lasting relationships with professionals in the LinkedIn feed. Make the most of your campaigns with these tips for creating effective ads, using free tools, testing, and optimizing.
• Include 4-5 ads in each campaign. Campaigns with more ads usually reach more people in your target audience. For single image ad and video ad formats, you can create up to 5 ads at one time by uploading or selecting 5 images or videos in the media library during campaign creation.
• Write ad headlines that are under 150 characters. Concise headlines lead to more engagement.
• Keep descriptive copy under 70 characters. Note that anything over 100 characters could be truncated on desktop.
• Embed larger images instead of standard thumbnails. An image size of 1200 x 627 pixels is recommended. Content with larger visuals tend to get up to 38% higher CTR (click-through rates).
• Feature a clear CTA (call to action), so your audience knows how to act on their interest.
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