Posts

Himalayan

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  It was a beautiful sunny day in February at Fagu in Himachal Pradesh. Chhavi and I had a leisurely breakfast at the Himalayan Shire lawns. All I wanted after that was to sit down and doze off in the sun. These days I perpetually feel tired and that day was no exception.     But Rishabh, who owns  the Himalayan Shire  proposed a small hike on this beautiful day. Chhavi was instantly hooked. I was hesitant. My hiking days seem to be behind me. These days, I have to remind myself that I was someone who did the  Everest Base Camp trek  successfully. After a minor internal struggle, I too agreed to go on the hike and I am glad I did.

Delhi VHS

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  We all feel happier as travel has resumed post the COVID19 pandemic. So, if you are traveling abroad from India you might be looking to apply for a visa. A lot of countries use VFS global as their partner for visa application. Reaching VFS Global using the Delhi Metro is easy. VFS Global is located within the same premises as the Shivaji Stadium Metro Station. So, you need to reach the Shivaji Stadium Metro stadium in order to reach VFS Global. Exit of the Shivaji Stadium Metro Station following the exit signs and then take the escalators up to the VFS Global. It is that easy to reach. For the metro if you are on the airport line your task is easy, take the Airport line and get down at the Shivaji Stadium Metro Station. I use the yellow line as my home base. So I start from HUDA City Center and go to New Delhi Metro Station. I change to the Airport Line (also known as orange line) after exiting New Delhi Metro Station. Shivaji Stadium is the first stop on the Airport Line of you are

Linkedin Sponsored Content

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  Sponsored Content  is a powerful way to reach and build lasting relationships with professionals in the LinkedIn feed. Make the most of your campaigns with these tips for creating effective ads, using free tools, testing, and optimizing. •  Include 4-5 ads in each campaign. Campaigns with more ads usually reach more people in your target audience. For single image ad and video ad formats, you can create up to 5 ads at one time by uploading or selecting 5 images or videos in the media library during campaign creation. •  Write ad headlines that are under 150 characters. Concise headlines lead to more engagement. •  Keep descriptive copy under 70 characters. Note that anything over 100 characters could be truncated on desktop. •  Embed larger images instead of standard thumbnails. An image size of 1200 x 627 pixels is recommended. Content with larger visuals tend to get up to 38% higher CTR (click-through rates). •  Feature a clear CTA (call to action), so your audience knows how to ac

Facebook Marketing

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  Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in  2.29 billion  daily active users . It’s not all vacation pics and humblebrags either. For  53.2% of internet users ages 16-24 , social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least  once a week . Truth time: You need to be on Facebook. Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services. Facebook marketing tactics can include: Organic text, photo, or video content Paid, or “boosted,” text, photo, or video content Facebook Stories and Reels Facebook ads Facebook Groups Contests and giveaways Facebook Messenger chatbots or auto-responders Influencer marketing campaigns

YouTube Marketing

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  Everyone watches YouTube. Over   75% of Americans   age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to succeed. Create a YouTube marketing strategy in 10 steps Step 1: Create a YouTube channel for your business Step 2: Learn about your audience Step 3: Research your competition Step 4: Learn from your favorite channels Step 5: Optimize your videos to get views Step 6: Upload and schedule your videos Step 7: Optimize your channel to attract followers Step 8: Try YouTube advertising Step 9: Try influencer marketing Step 10: Analyze and adapt

Paid Social Media: Worth The Investment?

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  What is paid social media? Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. The amount of money spent on paid social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on this pay-to-play promo, it’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. The advantage to paying for this type of value? Speed to market, campaign sustainability, and good old fashioned message frequency.

How to promote your business on Google

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  1. Create  and verify  your Google Business Profile 2. Get a website 3. Implement  search engine optimization 4. Create a business blog 5. Share your content